By announcing the mobilization on September 21, the Russian authorities wanted to put an end to the subject of the exchange of prisoners. But it had the opposite and double effect.

 "In terms of information, the Kremlin tried to use mobilization to interrupt the topic of exchange. This is a traditional, simple tactic," Malyar wrote.

 According to her, at first the Kremlin wanted to announce the mobilization on September 20, but they realized that it is technologically more expedient to announce it on the day of the exchange.

 "However, it worked the other way around - the informational effect doubled. There was no absorption or interruption of the topic," Malyar said.